Plastic lids kill

When I first started to think about Wasted I thought of it as giving up plastic completely. I imagined I wouldn't be able to buy anything in an plastic bottle. Then a friend asked me why not - lots of plastic bottles are recyclable.
However, most recycling specifically says 'no lids' (I need to find out exactly why...).
So, I thought, that to really do Wasted properly we would have to buy nothing with plastic lids.
I asked myself if I was being a bit OTT (over the top). Surely there's not that much harm in a few plastic lids going into landfill? They're pretty small aren't they?

But then I found out about the albatross chicks in the North Pacific that end up being fed them by their parents who mistake them for squid or fish eggs.

Look at this:
    
All of this plastic was found in the belly of an albatross. It had died from starvation. 
Notice how many lids there are.

Click here to see more information
(Warning: I found it very upsetting and decided not to put the other images on here).
http://www.montereybayaquarium.org/cr/oceanissues/plastics_albatross/

Of course, not all our plastic bottle lids end up in the sea. Most plastic lids binned in the UK will be buried in the ground somewhere (and stay there for thousands of years).
I suppose it is better that we bury  our non-recyclable plastic in landfill, instead of chucking it in the sea.
But it still isn't a long term solution.
What's it going to take to make us start using sustainable materials?